For example, suppose we have the plain text
Now is the time for all good men to come to the aid of their party.
The LaTeX output corresponding to this ascii input looks like:
![](images/latex/asciitextlatexfigone.GIF)
Suppose we are orators and we cannot help but emphasize some parts of the
sentence for purpose of rhetorical flourish. We can apply boldface to the word
"Now" by adding the following boldface \bf macro to our ASCII input:
\bf Now \rm is the time for all good men to come to the aid of their party.
The LaTeX output now looks like:
![](images/latex/asciitextlatexfigtwo.GIF)
(note the use of the "roman" macro \rm to return to normal type
face. Suppose you're also a politician and your campaign manager points out that
you're being a sexist pig. To assuage his or her worries about perceptions of
your candidacy and to salvage your now wobbly campaign, you change your ASCII
text input to read:
\bf Now is the time for all good men \em{and women} to come to the aid of
their party.
The output now reflects the use of the emphasis \em{ } macro as:
![](images/latex/asciitextlatexfigthree.GIF)
Now suppose you're running for office in your professional society (e.g.,
AIAA) and you want to throw in some math equations with the written handout
notes, just to show that you've got that aspect of technical awareness covered.
(Life is often surreal, after all.) To meet that challenge, you include Euler's
famous proof for the existence of God...
![](images/latex/asciitextlatexfigfour.GIF)
The result of this is...
![](images/latex/asciitextlatexfigfive.GIF)
So, you see, we have